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In the 90 s, due to the new street culture is popular, NIKE has not only meet in the success of the common sport, plans to expand its production source and moved into street X - GAME. When in the street culture and sports brands, NIKE is merely a second-tier brands at that time.authentic jordans NIKE realize that want to play tricks in street movements not only need good quality and top technology, is one of the biggest problems in terms of publicity. So they decided to use and the strategy in basketball, is to use celebrity said their sneakers. NIKE has settled on the most common and most popular X - GAME: SKATEBOARD (SKATEBOARD) into the sub culture as the breakthrough point. They signed with expensive price was very famous ZOO YORK skateboard team as they are in the skateboard with words. Promotional strategy to think it over, but in terms of market positioning the larger gap, is in terms of high technical content, NIKE products are URL and E - CUE, this 2 to  cheap authentic jordans  professional skateboarding shoes NIKE was the latest ZOOM AIR SQUARE insole technology allows users can feel AIR suspension effect more obvious, and the latest wear-resistant materials and breathable material. They are the positioning of the professional level of snowboarders. But nothing on low-end products, NIKE immediately aware of the problem, because NIKE know, in the occupation of the market, they need low - and is the main battlefield, in this class of consumers. Sometimes they engage in skateboarding as entertainment, jordans for cheap but compared with professionals, does not need so high technical content. But a practicality and style so that to wear. See in restoring ancient ways in the market at this time, NIKE AIR FORCE ONE's success, reminiscent of the DUNK, in terms of market life, AF1 is fast approaching the end, but the market of * * * * * * DUNK is not fully developed yet. NIKE's designers, plans to launch a modified version of the DUNK NIKE positioning in the skateboarding community to fill vacancies